About Money Where Your Muscle Is™

Where Discipline Becomes Power

Money Where Your Muscle Is™ is a discipline-first challenge platform that turns your follow-through into real-world outcomes. You pick a challenge, stake your own money, follow clearly written rules, and unlock rewards only when you complete what you committed to.

There are no odds, spreads, or bets against other people. MWYMI™ is built on fairness, structure, and proof — not luck. It makes discipline measurable and gives it weight.

Our Mission

To make discipline tangible. To give everyday people a system that reinforces effort with consequences — positive or negative — so goals stop living in your head and start becoming real actions.

Discipline should have weight.
Accountability should be visible and fair.
Real money turns “I should” into “I will.”

What MWYMI™ Is — and Isn’t

MWYMI™ challenges are discipline-based — not gambling, investing, or a way to earn guaranteed money.

MWYMI™ is structured accountability with clear rules.
MWYMI™ is not a casino, sportsbook, or lottery.
You can lose some or all of the money you stake if you don’t complete the challenge rules.
Rewards are tied only to the challenge criteria — never chance or luck.

The Discipline Engine™

MWYMI™ runs on four pillars that make discipline concrete and measurable:

Discipline First

Challenges are built around behaviors — workouts, steps, hydration, or other measurable actions.

Proof-Based Progress

Participants submit clear, rule-aligned proof like check-ins, wearable data, or short videos.

Transparent Stakes

Rules, timelines, fees, and possible outcomes are stated in writing before you join.

No House vs Player Conflict

The platform earns from clearly disclosed fees — not from users failing.

Who It's For — And Who It Isn’t

MWYMI™ Is For People Who:

Want accountability with real consequences.
Prefer structure, clarity, and fairness.
Are willing to risk money they can afford to lose for higher-stakes discipline.
Understand there are no guaranteed outcomes or earnings.

MWYMI™ Is Not For People Who:

Are seeking gambling, betting, or jackpots.
Expect guaranteed money or guaranteed health results.
Struggle with compulsive gambling or financial addiction.

If you are experiencing gambling addiction or financial harm, do not use MWYMI™. Take care of your health first.

Where We're Going

MWYMI™ begins with fitness, health, and habit-based challenges — but the long-term vision expands far beyond that. Any area of life where discipline matters can eventually live on this platform.

Short-term: Launch core discipline challenges and refine proof systems.
Mid-term: Integrate more wearable and data-based verification tools.
Long-term: Become the premier global platform where people put real stakes behind the habits that shape their future.

How We Keep Challenges Fair

With real money involved, fairness and integrity are non-negotiable. MWYMI™ uses:

Proof-based submissions using rule-aligned check-ins or data.
Human and automated verification for accuracy and honesty.
Rule-enforced outcomes — no favoritism, no ambiguity.
Consequences for misconduct including disqualification.

Ready to Start?

Join the early-access waitlist and get notified when the first challenges open.

Join the Waitlist

Participation in MWYMI™ challenges involves real money and discipline-based requirements. Results are not guaranteed and you may lose some or all of the money you stake. MWYMI™ challenges are not gambling, investing, or get-rich-quick products. Read our Participation & Financial Disclaimer before joining.